"This book is great. The case studies about personal branding are particularly interesting. Personal branding is exactly what Kate proposes it is - an all-encompassing online/offline/personal and professional package."

Gareth Cliff - Radio and TV Personality

"I was seven years old when the teacher Miss Du Toit asked us what we want to become one day. ‘And you Elana’ Do you want to be a teacher, a doctor or a lawyer?‘ ‘I want to be like Coca Cola’, I answered. Miss du Toit laughed. The truth is each and every one of us is a brand, just like Coca-Cola is a brand. No one understands this better than Kate Moodley, author of I INC. Be the CEO of you brand. Kate has turned herself into a forward thinking and brave brand and in her book she shares valuable tips, lessons and wisdoms on how you too can become a successful brand. This book is a must read for everyone. And if I can get hold of Miss du Toit she's definitely getting a copy too!”

Elana Afrika - Television and Radio Personality

"Great book, light reading that gave me direction about the most important aspects that encompass the personal branding topic. Prior to reading this book I underestimated the impact that people's perceptions (of you) have in relation to your personal brand. We live in a world that believes that no matter what you do, good or bad, people will always be judgmental. This of course doesn't mean that one should have an "I don't care what they say" attitude but rather to focus on continuously working on nurturing and elevating your personal brand. More importantly, to make a conscientious effort to improve thyself."

Sonia Booth - MD: Bonneventla S Footwear Manufacturing & Booth Sports

"A practical, user-friendly collection of ideas, inspiring anecdotes and experiences for anybody marketing a service, product or company. Easily digested and immediately applicable"

Hylton Kallner - Chief Marketing Officer for Discovery